There is no such thing as an information vacuum. When there is a lack of hard information, hearsay fills the gap. The ability to promptly communicate key messages to target audiences can improve perceptions of products and services, but only assuming the basic ethical principles of media relations are respected. It is only these principles which can provide a long term professional relationship with the media based on the quality of information. Building media relations is surely no secret veiled in magic.
Well managed media relations have a major positive impact on our foundation reputation and should not be neglected under any circumstances. Strategy and tactics in media relations are always reflected in REDIF-designed PR activities. Our media relations specialists have extensive experience in this field.
Apart from Foundation spokespersons, it is also members of the board or other executives or employees who act as a foundation’s spokesperson. Formulating and communicating key messages is a matter of drill, not talent, and it can be learnt. All communications programs are based on knowledge of media relations and public appearance principles. REDIF provides such training and maintains an extensive list of prominent alumni of our training sessions.
Identification of Key Media Contacts
Media Monitoring and Analysis
Key Message Development
Press Release Writing and Targeted Distribution
Press Conference Media Placement Spokesperson Service