Brand and Reputation Consulting
Brands cast a magic spell on customers. The brand is one of the main attributes when a customer is deciding whether to buy a product or not. A well-established brand does not require discounts or “special offers” to sell. A strong brand is perceived by customers as undiscounted quality. Brand building is a long-term process which should lead to changes in customers’ perceptions and expectations, and, in the end, to a desired change in customer behavior. Brands apply to fast moving consumer goods (FMCG), as well as
Business-to-business (B2B) products and services alike.
REDIF provides its clients with creative solutions that help effectively communicate key messages to key audiences, while positively affecting clients’ business results.
REDIF offers services in these areas:
Product PR (Public Relations)
Product/Brand Market Launch
Re-branding Prelaunch Product Recall