REDIF’s approach to Public Relations is to create, modify, enhance, and protect the business environment of REDIF clients through creating informed opinions in key audiences based on the creative presentation of truthful information.

The carefully balanced combination of knowledge of the local conditions, the innovative approach to communications, and the experience in work in international partnerships, enhance REDIF’s capabilities to effectively manage perceptions of key audiences. Adherence to stringent ethical standards, as well as the use of creative communications tools makes. REDIF capable of optimally satisfying the communications needs of its clients.”   

Chandan Kumar Maitra

Founder & Secretary

Our Approach & Our Story

Rural Environmental Development And Implementation Foundation, is a Voluntary Development Organization established for building capacities of people to enable them to participate in the process of their own development. Society believes that, people are the masters of their destiny, but the fact is they are not aware of their potentials and capacities. The reason is people were never treated as partners in the process. They were always treated as beneficiaries. Therefore; they have developed an attitude of dependency and helplessness. REDIF, as an organization strongly believes that; if empowered and get them organized, people can effectively participate in the process of development, and even they can own the entire process.
Society strongly believes that without people’s participation and involvement process of sustainable development cannot be initiated and sustained. Here, for us participation and involvement has a definite meaning. For us participation means involvement in decision making processes. Therefore; while organizing any activity, organization takes care that people are involved in this process of decision making. Once they are involved in this process of decision making it becomes easy for preparing them to contribute the resources. Participation in decision making and contribution of resources really gives the people a feeling that they are the partners in the process.
Finally REDIF Organization intends to initiate a process of self-sustained, self-reliant process of development in the communities. With this approach and strategies REDIF works with PEOPLE DOWN TO EARTH LEVEL.
Hence, if we want, can we changes our things. Come on the way of change the environment for rural public.
With The 15 numbers of Head Office Staff;
Name of Field Officers/Block. We could also call this heading “Our philosophy” or “Our vision.” This is the place to talk about what drives by us and our business and what’s unique about our process. What we write here should be something distinct and interesting about our business that sets it apart from others in the same industry.

Chandan Kumar Maitra

Founder & Secretary/Chief Functionary


Chandan Kumar Maitra is Rural Environmental Development & Implementation Foundation’s Founder/CEO/Secretary. He started working in Soma Enterprise Limited (HYD based Construction Company) in the capacity of Administrations of the Bangalore – Karnataka office in 2004. In mid-2008, he acquired Elevated High Ways Project and crisis management operations, also involve in State Bank of India Business Correspondent (MERDAS, BC Code: 3B760000) from 2012 to present. on the post of State Head/Manager Systems, Office administration for and also touched with Local Head office KOLKATA circle of SBI with AGM authorization. and created Rural Environmental Development & Implementation Foundation. As of July 22nd 2015 – 16 with Rural Business & Media.

During his career in, Chandan Kumar Maitra established himself as a renowned crisis communications for rural people help. He was instrumental in founding the Rural Environmental Development & Implementation Foundation. He is a long time employee of the many constructions company of Public Relations. In the past, Chandan held a wide range of managerial positions spanning from planning, international and domestic trade, agriculture to transport and healthcare.

Having worked for a number of years as a strong and confidential employee, Chandan enjoys excellent relations with foreign and local media and Indian politicians. Thanks to his language skills in Bengali, Hindi, English and Telugu, he worked as translator for key figures of the Hindi/Bengali to Telugu public life including. Chandan graduated from the University of Karnataka, Bangalore in 2004 with a degree in Bsc. (English). He also completed a one-year Diplomatic program at the Security in Banking & Finance (BCA) of the Indian Institute of Banking & Finance Kolkata. He is fluent in Bengali, Hindi and English.


Rural Environmental Development & Implementation Foundation is our dream Organization to ensure complete up-liftment of the underprivileged sections of the organization belongs to Murshidabad District, one of the most Backward District of West Bengal State. The area where trust situated is full of poverty, unemployment, mal-nutrition, illiteracy and other kind of severe social problems which need a comprehensive rather expert intervention from dedicated fellows. these problems are regularly being intervened with our Trust/Org. We believe that not only one aspect of life could secure sustainable development but all the dimensions of human life starting from socio-economic needs to socio-cultural and educational expectations of life should be met to ensure complete development of human life.
With this philosophy we are approaching to provide educational, socio-cultural, poverty alleviation efforts within the locality. Our efforts in forms of training and capacity building of local women and unemployed youth on food processing entrepreneurship, Rural Banking Development are trying to ensure employment generation. Our need based nutritional support activities are also a small step towards ensuring health and nutrition for MOTHER and CHILDREN of the locality. With our limited financial but high level of dedication we are trying our ultimate level to push our locality progressing towards a new era of development. We need your all over support in our efforts to make our District one of the progressive unites from one of backward places of West Bengal State.


We dream to ensure a complete up-gradation of Human Life of the locality Irrespective of Class, Caste and Religions and any other differentiation so that the locality may be turned into one of the most progressive places of the District and spread the spirit of ultimate Humanity and progress to other parts of the Districts and the State Level as well.


  1. Rural Banking Business for Secured of Rural Public FUND with AEPS/BIO-METRIC Solutions.
  2. Educational Up-gradation of the Children by arranging Educational Facilities from a very primary level to even the ultimate university level.
  3. Need Based poverty Alleviation Intervention in the locality.
  4. Charitable Support to the Destitute.
  5. Ensuring alternative Income generation of local unemployed youth & Women.
  6. Vocational Skill Up-gradation of the youth.
  7. Ensuring Healthy and hygienic practices of the people of area.
  8. Agricultural Development through Scientific inputs and extension supports
  9. Ensuring preventive health care and treatment oriented developed health care facilities for the local people.
  10. Need based nutritional supports to local mothers and child.
  11. Socio-cultural Development of the citizens of locality.



  1. Rural Banking BC/BF Activities (with Government Bank)
  2. Formation of the Kindergarten School on the basis of infrastructure and Educational Techniques.
  3. To Ensure Maximum coverage of children of the locality under the school.
  4. Implement a Scientific Fish-culture project for local economic development.
  5. Promotion of Food processing through establishing of food processing unite and promotion of entrepreneurship under food processing.
  6. Setting up of well equipped mental hospital and research institute.
  7. Agricultural promotion and crop up gradation in the locality.
  8. To establish vocational training institute.
  9. SHGs/JLGs Group that are maintained by Local educated Women’s.
  10. Aged/Elderly, Agriculture, Art & Culture, Children, Disaster Management, Education & Literacy, Environment & Forests,
  11. Health & Family Welfare, 12. HIV/AIDS, Human Rights, Legal
  12. Awareness & Aid,
  13. Labour & Employment,
  14. Micro Finance (SHGs), Nutrition, Right to Information &
  15. Advocacy, Rural Development & Poverty Alleviation, Sports,
  16. Urban Development & Poverty Alleviation,
  17. Vocational Training,
  18. Women’s Development & Empowerment.



Chandan Kumar Maitra


Rural Environmental Development & Implementation Foundation


We are the Rural Environmental Development & Implementation Foundation

With 6 ​years of rich experience in banking sector experienced with management/services/technical support 24X7, we at 3 Bank services with WBSEDCL electric Bill Payment Portal. bring forward our expertise by consistently delivering value to our investors/agents/executives/office staffs. We have a strong and proud lineage that traces back to the SBI/Axis/RBL/Indus Ind Bank/ joint venture with Innoviti, Safexpay – multiple India’s largest bank & cash supporting company through their high technological views with their software hardware support. We are a Joint Venture between bank & private sector company, all of the world’s leading fund management companies.


With our network of over 222 points of acceptance across state of West Bengal & Jharkhand, we deliver value and nurture the trust of our vast and varied family of investors/agents/executives/office staffs.


Excellence has no substitute. And to ensure excellence right from the first stage of product development to the post-investment/development/rural people help stage, we are ably guided by our philosophy of ‘growth through innovation’ and our stable investment/development/rural people help policies. This dedication is what helps our customers achieve their financial objectives to earn for their families.


“To be the most preferred and the largest fund house for all asset classes, with a consistent track record of excellent returns and best standards in customer service, product innovation, developed technology and HR practices.”​